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DOCa Rioja

AGENCY
  • Dimension
PROJECT MANAGER
  • Jorge Tortosa
2D+3D ANIMATION
  • Alejandro Grima and Javier Hernández + Sergio Losada
ILLUSTRATION
  • Antonio Relaño, Aitor Rollan, Ana Santos and María Diamantes
MUSIC
  • Nacho Martín

You deserve a Rioja

The Qualified DO establishes the demarcation of the production area, the varieties of grapes grown, the maximum yields allowed, the elaboration and aging techniques, etc. In addition, it groups together most of the prestigious Rioja wineries. The agency in charge of the #TeMerecesUnRioja campaign commissioned us to do the television spot to transmit these values of DOCa Rioja.

2D and 3D Motion Graphics

The challenge of the project was to fully respect the agency's storyboard. For this reason, we had to integrate the animations of the labels into the wine bottle, along with the background videos. Our solution was to model the bottle in 3D and then integrate the 2D animations. The illustrations were made by our talented collaborators, among them: Antonio Relaño, Aitor Rollan, Dimension team, Ana Santos and María Diamantes.

Antonio Relaño
Antonio Relaño
Equipo Dimension
Equipo Dimension
Aitor Rollan
Aitor Rollan
Ana Santos
María Diamantes
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#YouDeserveaRioja Spot video